Digital Marketing Opportunity & Challenges in India

How many people are online today?

17 years ago in 2000 there were 361 million people online but in 2017 this is strength has grown up to 3 billion which is a 760 person bounce. In India 34% people are online today or we can say there is one mobile line per person . people spend 3 hours per day or 90 hours per month online. There are hundred million online buyers in India and average online Indian user spend 2.5 hours per day on social media. It makes digital platform a big opportunity for advertising world.

Core components through which you can create your digital presence

You can choose between website social media or mobile.

Search marketing is one of the highly beneficial strategy online. People who search you or a business like you will get you on search engines. They are more likely to click your link which is a website where you can serve them with various demonstrations testimonials price kites address or any kind of forms.


You can choose social media like Facebook, Twitter, Instagram, LinkedIn, Google Plus and more to share photos, videos, tips to your online consumers. it will help you in interacting with them and maintaining a contact more efficiently.

Mobile is also one of the main platforms to interact with online consumers as almost all of them used mobiles.

So these are the main components of your digital presence.

Before choosing the right platform you must have a look at following steps.

1. Plan your strategy before bumping into marketing.


2. Choose wisely between the available options that is web ,social ,mobile.


3. Choose the technology and the content type you want for online marketing.


4. Plan the time you want to invest online marketing.


5. Mind your budget or cost before making a plan.

So now you have an idea of the power up online presence and you know how to have an online presence.

Let's dive into more articles and how to decide the goals for creating the online presence. Defining right goals is the very first step for any kind of strategy. You need to create realistic goals with realistic budgets for realistic gains.