What Points You Should Measure While Creating an Initial SEO Analysis Report
While developing an initial SEO analysis report for website. You must analyse following listed aspects.
HTML or Coding of Website
In Search Engine Optimization; HTML is an important aspect to optimize in order to get best result out of your SEO Strategy. You can increase keyword targeting, website crawl ability through HTML optimization. So you must check if the HTML or codes are optimized enough for search engines to find important information to index and rank in SERPs.
To check HTML Manually; Open the website in browser and Press CTRL+U in Keyboard. It will open the HTML in another window of the browser. Now you can press CTRL+F to find the required code and check if it is present or not. I will tell you what to search in further discussion.
- Secondly; You can use free SEO analysis tools. Most preferred SEO Analysis Tool is Woorank.
- Visit https://www.woorank.com/
- Enter Website Link to Analyse in Bar and Press Enter
- On New Screen, You Will See all SEO Analysis Figures.
Title Tag : Check If There is title defined in title tags. Although there are many tools but don't just rely on tools. Check Manually to be 100 percent sure. In HTML; title tag is enclosed within <title></title>.
Write "title" in search bar that comes after CTRL+U and CTRL+F.
Description Tag : Check if there is description tag present in HTML. This is fetched by the crawlers to show the description part in SERPs. In HTML; It is enclosed in <meta name="description" content="">
Write "description" in search bar that comes after CTRL+U and CTRL+F.
Keyword Tag: Although as per search engines; They don't give preferance to the keywords present in Keyword Meta tags while ranking but they are important as you can target keywords in them. Keyword tags are enclosed in <meta name="keywords" content="">
Write "keywords" in search bar that comes after CTRL+U and CTRL+F.
Canonical Tag: This tag is also important one in on page seo. It defines which link search engine must crawl and show in search results. A link ha four types i.e.
Non www/ Non https: http://xyz.com
Non www/https: https://xyz.com
www/ Non https: http://www.xyz.com
www/ https: https://www.xyz.com
For us; All these four urls are same but for search engine bots; they are unique urls. All these urls lead to same website or content; thus they create duplicate content errors and prohibit crawling of urls. But canonical url can help in this situation. You can define the link to be crawled with in canonical tags ie. <link rel="canonical" href="" />
Write "canonical" in search bar that comes after CTRL+U and CTRL+F.
Open Graph Tags: These tags are important for improving social media present ability. If you own a website and have social sharing options to share pages or blogs; then Open Graph or OG tags are very important to be implemented on website. They define what title, description, image, url and other details to be fetched while sharing a website on social media.
Open Graph Tags are enclosed in Header of HTML. It Looks like as follows:
<meta property="og:title" content="">
<meta property="og:site_name" content="">
<meta property="og:url" content="">
<meta property="og:description" content="">
<meta property="og:type" content="article">
<meta property="og:image" content="">
<meta name="twitter:card" content="summary"/>
<meta name="twitter:description" content=""/>
<meta name="twitter:title" content=""/>
<meta name="twitter:site" content=""/>
Write "og:" in search bar that comes after CTRL+U and CTRL+F.
Structured Data Markup Tag: These tags are introduced by Google to improve search engine crawlablity and let websites tags important information and data for search engines; So that they can be appeared in search results. These are implemented on website either throuhg webmaster tool or through manual HTML implementation.
There is different code for different type of Structured Data Markup. Write "schema.org" in search bar that comes after CTRL+U and CTRL+F.
Alternate Tag: These tags are often ignored by developers but are of great use for SEO professionals. Search Engine Crawlers crawl the html and coding of website and not the Images. Thus it is very important to define the title of image in Alt tag to let search engine spiders know what the image is about. it will make it appear in search results for that title/ keyword. It is an important place to target your keyword.
Alt Tags are enclosed with img tags <img src="img/core-img/logo.png" alt="">
Write "alt" in search bar that comes after CTRL+U and CTRL+F.
Heading Tag: These tags are used to define heading and sub headings in website content. Using H tags improve your search engine present ability and let you appear in question answer results if H tags are used properly. There should be only one H1 tag while it ranges from H1, H2, H3,...., H8.
H Tags re enclosed within <h1></h1>, <h2></h2> and so on.
Write "<h1> or <h2>" in search bar that comes after CTRL+U and CTRL+F.
Content Structure of Website
Content is true essence of SEO. Without content there is nothing called SEO. With high quality content you can advance your SEO efforts and get true results within limited time frame.
- You can use tool Siteliner to check the quality of content.
- Visit https://www.siteliner.com/
- Enter link of url to scan and press enter.
- On Next Screen you will find the statistics of content analysis.
Number of Pages: Analyze how many pages are there on website. Although it is only possible for small business websites with limited service pages. It will be impossible to define the right number of pages in case of ecommerce sites. +You can check it in two ways.
Through Content Analysis Tool: It will tell you number of pages in website either crawled by search engine or not crawled by search engine. It is good for small website which have upto 200 pages.
Through Search Query i.e. site:link: It will tell you number of pages on website that are indexed in search engines. It is beneficial for websites which have pages more than 200. Number of results in SERPs is the approximate number of pages on website.
Avg Number of Words Per Pages: Number of words per page tell you the strength of page. On an average; it is recommended to be around 600-700 words per page.
Duplicate Content: Check weather the content on website is plagiarized or not. As per standards; it is recommended to be less than 20%. It duplicate content is above this level, make efforts to improve it.
Common Content: It is the content that is common on all service pages, product pages within website. It is recommended to be less than 30%.
Unique Content: The percentage of unique content defines the strength of your weboage and helps in better ranking. Check what is the percentage of unique content.
Keyword Targeting: The page which you are working for may have been handled by someone else before. So make sure if any keyword has been targeted earlier in content or HTML tags. Ensure that your SEO efforts must not harm previous SEO efforts and rankings.
Links on Page: Number of Links on page decide if the page is spammy. As per recommended standards; it should be lower than 30 links per page. There should be more interlinking and less outbound links. Outbound links should only be given to relevant or high authority websites. If links are higher than that it will reduce the page authority of website.
- Internal Links per Page : These are links that target towards page within website.
- External Links per Page : These are links that target another website.
- Total Links per Page: It is total links either outbound or interlinks.
Blog: It is an important section of website where informational content is shared by the website owners. If a website has no blog; just check its feasibility and work on blog to target more keywords for more traffic and growth in Domain Authority.
Architecture of Website
Architectural analysis of website can be done through Woorank and it will be shown as depicted below. You can search for required statistic by scrolling down.
SSL certificate : Check If there is SSL certificate issued for website. It is recommended to ensure safe User Experience. Browsers notify "Not Secure" error for Non SSL weebsites which is an hindrance in User Experiece and can play a vital role in rankings.
Robots.txt : You website must have a valid robots.txt file to regulate search bot crawlers.
Sitemap.xml : This file improves the rate of crawling of website links.
W3 resolve : As we discussed in section of canonical tags; the issue of one website opening on four different urls can be solved by valid .htaccess file which redirects all urls to one valid url. Check if there is W3 resolve within website.
Underscrore in URL: underscore in the url structure is not recommended as crawlers assume underscore "_" as connector while a dash"-" as separator. If there is underscore; resolve it.
Mobile UI: Most of the traffic now a days come from mobile. So mobile structure of website must be compatible for Mobile Users. If you find any isssue in mobile structure. Note It Down.
404 Page: If a user types wrong url or any ppage cease to exist; then comes the role of 404 page. If there is no 404 Page, You will miss out serious amount of traffic.
Favicon: A website must have a favicon. It is an small image which is shown in browser tab when a site loads.
Site Speed Statistics
Site Speed is a critical issue to be taken care of while doing on page SEO. You must analyse the statistics of Site Speed issues to resolve it further. Site Speed Staistics can be analyzed by may tools but GTMetrix and Google's Site Speed test Tools are best as of now.
For GTMetrix Sitespeed Analysis; Go to https://gtmetrix.com/ and enter the url you want to test. Next Screen will show you complete stats of speed and issues.
For Google Sitespeed tool; Go to https://developers.google.com/speed/pagespeed/insights/ and enter url you want to test. It will tell you speed score, issues and solutions for increasing speed.
Loading Time: Check Complete loading speed of website.
Homepage Size: Check size of the page you are analyzing.
CSS Minify: Check of there is CSS minification.
Javascript Minify: Check of JS files are minified.
HTML Minify: Check of HTML files are minified.
Image Compression: Check if compressed images are used in websites. Most of the time it is the main issue of high Site load durations.
Caching: Check of caching is enabled on server side. It makes site load even in low networks.
Technologies Used in Website
You must have some knowledge of the technologies used in the website to makes sure you have resources to manage it while doing SEO.
You can check Web Hosting Details at Website https://www.whoishostingthis.com/ . Enter the Url you want to check and you will get complete information on next page.
- Web Hosting such as Godaddy, Bigrock, AWS
- Domain Registrar such as Godaddy, Namecheap
- Domain IP is the IP address where server is located.
- NameServer is the name of server used by the website.
Web Technologies are the technologies used for web development such as PHP, Magento, Wordpress.
You can check web technologies in Woorank by scrolling to technologies section.
Third Party Integrations in Website
Analytics is used to measure amount of traffic on website
Webmaster is used to check health of website.
You can check integrations in Woorank by scrolling to Analytics Section
Backlink Score of Website
- Backlink Quantity is the complete number of backlinks that exist for a domain.
- Do Follow backlink is the percentage of backlinks that are dofollow. More dofollow backlinks help in good rankings.
- Referring Domain is the number of domains that are referring towards your domain.
- Referring IP is the number of IP that are referring towards your domain.
You can check backlink score at SEO Review Tools.
Visit https://www.seoreviewtools.com/valuable-backlinks-checker/
Enter Domain or Page to Check back link
Domain Statistics
- Domain Age
- Domain Authority
- Page Authority
- Alexa Ranking (Global)
- Alexa Ranking (India)
- Moz ranking
- Domain Registrar
Social Score and Statistics
Social Media is an important aspect to take care of. It is one main source of traffic also that's why you must check if your website is present on major social media channels. You can either search on google for there social media accounts or you can follow social media links on website itself.
- Facebook Account
- Instagram Account
- Twitter Account
- Linkedin Account
- Youtube Account
- Pinterest Account
- Google Directory Listing
- Bing Directory Listing
Website Traffic and Analytics
It is hard to get traffic estimates without access to a valid website analytic tool but Ubersuggest gives some approximate statistics of orgainc traffic and keywords. SO you can use ti to get rough idea of organic traffic health.
- Go to https://neilpatel.com/ubersuggest/
- Enter url to analyze and enter.
- You will get statistics of organic traffic on next page.
- Organic Traffic Estimated
- Pageviews Per Visitor
- Bounce Rate
- Avg Time Spent in Site/ User/ Day
- Traffic from Search
- Organic Keywords
The Purpose of an SEO Initial Analysis Report
The primary purpose of an SEO initial analysis report is to identify the strengths and weaknesses of a website's current SEO efforts. This includes analyzing the website's content, keywords, metadata, backlinks, and technical elements such as site speed and mobile responsiveness. The report provides insights into how search engines view the website and what areas need improvement to rank higher in SERPs.
Key Elements of an SEO Initial Analysis Report
Website Audit: A thorough website audit is the first step in any SEO campaign. This includes analyzing the website's structure, architecture, and coding to identify any technical issues that may be affecting the site's ranking.
- Keyword Research: Keyword research is an essential element of SEO. The report should include a comprehensive analysis of the website's current keyword strategy, including which keywords are driving traffic and which keywords need improvement.
- Content Analysis: Content is a critical component of SEO. The report should evaluate the quality and relevance of the website's content, including whether it is optimized for keywords and whether it provides value to the user.
- Backlink Analysis: Backlinks are an important factor in determining a website's ranking in SERPs. The report should analyze the website's current backlink profile, including the number, quality, and relevance of backlinks.
- Competitive Analysis: A competitive analysis is an essential component of an SEO initial analysis report. This includes analyzing the website's top competitors in the search results and identifying their strengths and weaknesses.
- Recommendations: Finally, the report should include specific recommendations for improving the website's SEO efforts based on the analysis conducted. These recommendations may include optimizing content for specific keywords, improving site speed, or developing a backlink strategy.
Why Businesses Need an SEO Initial Analysis Report
An SEO initial analysis report is essential for businesses that want to improve their online visibility and drive more traffic to their website. Without a thorough analysis of a website's current SEO efforts, it is difficult to develop an effective strategy for improving search engine rankings. The report provides a roadmap for optimizing a website's content, keywords, and technical elements to improve its visibility in search results and attract more visitors to the site.
In conclusion, an SEO initial analysis report is a critical document for any business that wants to improve its online presence. The report provides valuable insights into the website's current SEO efforts, identifies areas that need improvement, and provides recommendations for optimizing the site for search engines. With a comprehensive SEO strategy in place, businesses can improve their visibility in search results, attract more visitors to their website, and ultimately drive more revenue.
What is SEO analysis report?
An SEO analysis report is a comprehensive document that provides an overview of a website's current search engine optimization (SEO) performance. The report typically includes an analysis of the website's on-page and off-page elements, technical issues, keyword rankings, backlink profile, and other important factors that can affect the website's search engine visibility.
The main goal of an SEO analysis report is to identify areas of improvement for the website's SEO efforts and provide recommendations for optimizing the website's performance in search engine rankings. It can be used by website owners, digital marketing agencies, and SEO professionals to evaluate the effectiveness of their SEO strategies and identify opportunities for improvement.
How do I create a SEO report in Excel?
Creating an SEO report in Excel can be a straightforward process if you follow these steps:
- Start by opening a new Excel workbook and create a new worksheet.
- Create a table that will hold your data. The table should include the following columns: Keyword, Ranking, URL, Search Volume, Impressions, Clicks, CTR, and Conversion Rate.
- Enter your keywords into the Keyword column. You can use a keyword research tool such as Google Keyword Planner or Ahrefs to identify relevant keywords for your website.
- Use a rank tracking tool such as SEMrush or Ahrefs to gather the ranking data for each keyword. Enter the ranking data into the Ranking column of your table.
- Use Google Search Console or other search analytics tools to gather data on search volume, impressions, clicks, CTR, and conversion rate. Enter this data into the corresponding columns of your table.
- Once you have entered all the data into the table, you can use Excel's built-in functions and formulas to calculate additional metrics such as average ranking, total clicks, and conversion rate.
- Create charts and graphs to visualize your data. You can use Excel's charting tools to create line charts, bar charts, and pie charts that represent your data visually.
- Add a summary and recommendations section to your report. This section should include a brief summary of your findings and recommendations for improving your website's SEO.
- Format your report to make it visually appealing and easy to read. Use headings, bullet points, and bold text to highlight important information.
- Finally, save your report as a PDF or other file format that can be easily shared with others.
In conclusion, creating an SEO report in Excel requires gathering data on keyword rankings, search volume, impressions, clicks, CTR, and conversion rate, and using Excel's functions and formulas to calculate additional metrics. Visualize your data with charts and graphs, and add a summary and recommendations section to make your report more useful. With these steps, you can create an effective SEO report in Excel.
What should an SEO report look like? What should be included in a SEO report?
An SEO report is a document that outlines the performance of a website's search engine optimization efforts. The report should provide a comprehensive analysis of the website's current ranking in search engine results pages (SERPs), as well as recommendations for improving SEO efforts. Here are the key elements that should be included in an SEO report:
- Executive Summary: This section provides a brief overview of the report's contents and highlights the key findings and recommendations.
- Traffic Analysis: This section provides an overview of the website's traffic, including the number of visitors, page views, and bounce rate. It should also include information about where the traffic is coming from, such as organic search, referral, or social media.
- Keyword Analysis: This section provides an analysis of the website's keyword rankings, including the keywords that are driving the most traffic to the site. It should also include information about the website's keyword density and keyword cannibalization.
- On-page Analysis: This section provides an analysis of the website's on-page elements, including the page titles, meta descriptions, header tags, and content. It should also include recommendations for optimizing these elements for better search engine rankings.
- Off-page Analysis: This section provides an analysis of the website's off-page elements, including the backlinks and social media presence. It should include information about the quality and quantity of backlinks, as well as recommendations for improving the website's backlink profile.
- Technical Analysis: This section provides an analysis of the website's technical elements, including site speed, mobile responsiveness, and crawlability. It should include recommendations for improving these technical elements for better search engine rankings.
- Competitive Analysis: This section provides an analysis of the website's competitors in the search results. It should include information about their keyword rankings, backlink profiles, and on-page elements. It should also provide recommendations for improving the website's SEO efforts based on this analysis.
- Recommendations: This section provides a summary of the report's key findings and recommendations for improving the website's search engine rankings. It should include specific action items that the website owner can take to improve their SEO efforts.
Posts
No comments:
Post a Comment