While this is somewhat directly similar to Vine, the application has successfully lasted the test of time. To put it simply, TikTok is one of the exceptionally few online platforms that allow people to enjoy or expand their business. Every budding business must consider investing in marketing to grow. This is why more and more companies are opting for social media marketing campaigns.
Throughout the 2010s, people have reaped the rewards of Facebook or Instagram marketing to promote their business. However, looking at the current climate, most experts are admitting TikTok has become the must-have tool for marketing campaigns, and for good reasons. Here's a detailed breakdown of the essential benefits of TikTok, an effective marketing channel for online business expansion.
Almost A Billion Active Users
First of all, it is necessary to highlight that TikTok is steadily growing with new members joining every day. Their current growth rate shows that they are well-poised to go over the billion users mark. Speaking from a statistical point of view, people would still pine for Facebook. However, there's the underlying truth that Facebook is gradually losing its young audience.
One could point out that the audience base at TikTok is predominantly made up of young adults and teenagers. However, the positive takeaway is that the audience spends hundreds of hours on the application- a stark contrast to Facebook's users. With so many users on one platform, it would be preposterous to think that effective marketing strategies won't bear fruit.
The Community
Secondly, you must also realize that the one valid driving reason behind the growing success of TikTok is its community. You may always point out that Facebook has a great community as well- with almost a massive half a billion active group member base. However, when it comes to TikTok, they do things a little differently. To put it simply, the application is heavily dependent on social media trends. This essentially encourages their members to unite into a distinct community.
You ask any TikTok user, and they will agree to the tune that they have a thriving community on the platform- that collaborates to produce engaging, exciting videos. More and more companies are pushing their products or promotional content into trending TikTok videos to gain exposure to millions of users instantly.
It's Fast-Paced
Then again, you could also say that the fast-paced nature of TikTok is significantly responsible for its online marketing plays. There's no denying that the modern generation is primarily an attention-deficit era- where individuals either cannot or do not want to concentrate on something for more than a few minutes.
This is where TikTok steps into the game with its concise and to-the-point content. This essentially means that people don't need to skip something less interesting- since it will be over soon anyway. While this may expose your marketing inefficiencies, it also pushes the marketing teams to develop compelling content to gain attention.
It's "Easy" To Blow Up
If you are a first-timer, you must realize that it is pretty to hit millions of views and likes in TikTok, provided you follow all the proper steps- this is possible even if you don't rely on TikFuel to pump the growth. As mentioned already, this application is extremely fast-paced. Users typically scroll through content in TikTok speedily, thereby generating an increasing number of views.
Furthermore, the application algorithm also suits digital marketing. Once you start dominating the trending tabs, you will almost immediately appear on everyone's feed- undoubtedly, an excellent opportunity for promotion. Get yourself one viral post, and you will effectively crack the game. This will allow developing a legion of followers to penetrate previously unknown demographics.
It's Anti-Marketing Marketing
More and more people are employing AdBlocker extensions in their browsers to avoid commercial ads on their system. There are high chances that you have used them yourself at some point in time, too. It goes without saying that with TikTok, one must go creative with their Tiktok marketing strategy.
Your best choice for product placement video must always include videos that your audience could enjoy. To put it simply, such a kind of ad presentation will help you grab the audience's attention without feeling disinterested. Instead, they will look to participate in your ad to consume the service.
Influencer Marketing
It is noteworthy to mention that social media influencers have always been the foundation of social media marketing- the situation is almost identical for TikTok. If you are a young and upcoming online business, you won't have the budget to hire the most prominent influencers for promoting your products and services.
Instead, you could fall back on influencers with a smaller following who can assist you with promoting your product. Additionally, you could also choose to collaborate with "prodigious" TikTok stars to achieve superior results. This is primarily since they typically have the necessary creativity and drive for presenting your product to the audience.
Cross-Platform Sharing
There's no denying that the short video format has recently started dominating social media platforms. You can log in to any social media platform and see either Reels or Shorts. To put it simply, most of the video contents on these platforms are just reposted by TikTok.
It is essential to identify that a cross-platform sharing of such nature effectively makes TikTok the most effective marketing channel. You can save or re-upload any video from TikTok to other platforms. This essentially means you will have large-scale advertisements on TikTok. Furthermore, that marketing effort will extend to other social media platforms like YouTube, Instagram, and Facebook.
Conclusion
In conclusion, it only fits to admit that there are multiple ways with which you can exploit TikTok for your marketing gain. There might still be more options for TikTok becoming a social media marketing behemoth. However, these are the most apparent and compelling reasons that can help you develop a comprehensive understanding.
This is an sponsored post originally written by INVIDEO INNOVATION PTE LTD (Singapore)
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