Athleisure, a term coined to describe the blend of athletic and leisurewear, has revolutionized the fashion industry in recent years. This trend has given birth to a new category of fashion called luxury athleisure. Luxury athleisure brands offer a range of high-end, stylish and comfortable clothes that can be worn for a variety of occasions, from working out at the gym to running errands or even attending a business meeting. In this article, we will explore the best luxury athleisure brands, the luxury athleisure market and why athleisure luxury brands are so popular.
Best Luxury Athleisure Brands to Know
Lululemon: Lululemon is one of the most popular luxury athleisure brands in the world. The brand offers a range of stylish and comfortable yoga pants, leggings, shorts, tops, jackets, and more. The company was founded in 1998 in Vancouver, Canada, and has since become a global phenomenon, with stores in over 50 countries. Lululemon is known for its high-quality fabrics, flattering designs, and innovative features such as sweat-wicking and anti-microbial materials.
Nike: Nike is a well-known athletic brand that has recently ventured into the luxury athleisure market. The company offers a range of stylish and comfortable clothes that are perfect for both workouts and everyday wear. Nike's athleisure collection includes sports bras, leggings, tops, and more. The company is known for its innovative designs, high-quality materials, and sustainable practices.
Adidas: Adidas is another popular athletic brand that has entered the luxury athleisure market. The company's athleisure collection includes a range of comfortable and stylish clothes that can be worn for workouts or everyday wear. Adidas is known for its innovative designs, high-quality materials, and sustainability initiatives.
Alo Yoga: Alo Yoga is a luxury athleisure brand that is known for its stylish and comfortable yoga clothes. The company's athleisure collection includes leggings, sports bras, tops, and more. Alo Yoga is known for its high-quality fabrics, flattering designs, and sustainability initiatives.
Outdoor Voices: Outdoor Voices is a popular luxury athleisure brand that is known for its comfortable and stylish clothes. The company's athleisure collection includes leggings, sports bras, tops, and more. Outdoor Voices is known for its sustainability initiatives, innovative designs, and high-quality materials.
Luxury Athleisure Market: Statistics & Analysis
The luxury athleisure market has grown significantly in recent years. According to a report by Allied Market Research, the global luxury athleisure market was valued at $155.2 billion in 2018 and is expected to reach $257.1 billion by 2026, growing at a CAGR of 6.7% from 2019 to 2026. The market is driven by factors such as increasing health consciousness, rising disposable income, and growing popularity of luxury athleisure brands.
The luxury athleisure market is segmented based on product type, end-user, and region. Based on product type, the market is divided into yoga clothes, running and jogging clothes, sports clothes, and others. Based on end-user, the market is segmented into men, women, and kids. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
Athleisure luxury brands have become popular among consumers due to their high-quality materials, innovative designs, and sustainability initiatives. These brands are often more expensive than traditional athletic wear brands, but they offer a higher level of quality and style. Athleisure luxury brands have also attracted a more diverse consumer base, including people who want to wear comfortable clothes while still looking fashionable.
What is luxury athleisure?
Luxury athleisure is a category of fashion that combines athletic and leisurewear, offering high-end, stylish, and comfortable clothes that can be worn for a variety of occasions. This trend has given birth to a new market of luxury athleisure brands, which offer a range of fashionable and functional products such as yoga pants, leggings, shorts, tops, and jackets. The popularity of luxury athleisure is driven by factors such as increasing health consciousness, rising disposable income, and growing popularity of sustainable and innovative designs. Athleisure luxury brands have attracted a diverse consumer base looking for comfortable yet stylish clothes that can be worn for workouts or everyday wear.
What athleisure brands do celebrities wear?
Celebrities are known for their love of athleisure wear, and many of them have been seen wearing luxury athleisure brands. Some of the popular athleisure brands worn by celebrities include Lululemon, Adidas, Nike, Alo Yoga, Outdoor Voices, and Gymshark. Celebrities like Gigi Hadid, Kendall Jenner, and Jennifer Lopez are often seen sporting outfits from these brands while running errands or attending events. Other popular luxury athleisure brands among celebrities include Carbon38, Ultracor, and Beyond Yoga. These brands are known for their stylish designs, high-quality fabrics, and innovative features, making them a favorite among fashion-forward celebrities.
What is the biggest athleisure company?
The biggest athleisure company in the world is Nike. Founded in 1964, the American multinational corporation has grown to become one of the largest athletic footwear and apparel manufacturers in the world. While Nike is primarily known for its athletic wear, it has also ventured into the luxury athleisure market with its Nike Sportswear and NikeLab collections. The company's athleisure collection includes a range of comfortable and stylish clothes that can be worn for workouts or everyday wear. With a presence in over 190 countries and revenue of over $40 billion in 2020, Nike remains the biggest player in the athleisure market.
Who are the leaders in the athleisure industry?
The athleisure industry is led by several prominent brands that have established a strong reputation for quality, innovation, and style. Nike, Adidas, and Lululemon are among the leaders in the industry, with each company offering a wide range of stylish and functional athleisure products. Other notable players in the industry include Under Armour, Puma, Reebok, and Gymshark. These brands have carved out a niche in the athleisure market by offering products that cater to a diverse range of consumers, from casual fitness enthusiasts to professional athletes. As the popularity of athleisure continues to grow, these industry leaders are expected to maintain their dominance in the market.
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