In the ever-expanding realm of social media influence, the quest for authenticity often collides with the proliferation of fake accounts. As platforms like Instagram continue to serve as hubs for connection and influence, discerning between genuine influencers and fraudulent imitators becomes increasingly crucial. While the concept of fake influencers may seem paradoxical, the reality is that a significant number of accounts purporting to wield considerable influence are, in fact, manufactured facades. From inflated follower counts to artificial engagement metrics, these deceptive personas not only distort the landscape of online influence but also pose challenges for both users and brands seeking authentic connections. Among the myriad of social media platforms, Instagram stands as a primary battleground in the fight against fake influencers, prompting the question: Who truly holds the dubious honor of harboring the most fake accounts on this widely utilized platform?
The Biggest Fake Influencers on Social Media
- Kylie Jenner - @kyliejenner - 223.5M followers
- Kendall Jenner - @kendalljenner - 157.6M followers
- Blake Lively - @blakelively - 28.3M followers
- Justin Bieber - @justinbieber - 168.7M followers
- Rihanna - @badgirlriri - 92.8M followers
- Zayn Malik - @zayn - 39.8M followers
- Kim Kardashian West - @kimkardashian - 212.3M followers
- LeBron James - @kingjames - 81.7M followers
- Kourtney Kardashian - @kourtneykardash - 115M followers
- Bad Bunny - @badbunnypr - 31.7M followers
- Champagne Papi - @champagnepapi - 77.6M followers
- Addison Rae - @addisonraee - 37.1M followers
- Gigi Hadid - @gigihadid - 65M followers
- Tom Holland - @tomholland2013 - 43M followers
- Ursula Corbero - @ursololita - 20.9M followers
- Neymar Jr - @neymarjr - 148.1M followers
- Kylian Mbappe - @k.mbappe - 48.9M followers
- Travis Scott - @travisscott - 38.4M followers
- Zlatan Ibrahimovic - @iamzlatanibrahimovic - 47M followers
- Paulo Dybala - @paulodybala - 41.3M followers
- Cardi B - @iamcardib - 86.8M followers
- Madelaine Petsch - @madelame - 23.8M followers
- Beyonce - @beyonce - 170.5M followers
- Conor McGregor - @thenotoriousmma - 39.6M followers
- Ariana Grande - @arianagrande - 228.9M followers
What is the estimated percentage of fake accounts on Instagram?
Some studies and analyses have suggested that anywhere from around 5% to as high as 15% or more of Instagram accounts could be potentially fake or fraudulent. The exact percentage fluctuates over time due to factors such as evolving strategies used by fake account creators and the effectiveness of platform efforts to combat them.
Rank | Influencer & Instagram Handle | Category | No Instagram Followers | Engagement rate % | % of suspicious accounts | % of fake followers |
---|---|---|---|---|---|---|
1 | Kylie Jenner @kyliejenner | Fashion, Beauty, Modeling | 223.5M | 3.5% | 28.50% | 40% |
2 | Kendall Jenner @kendalljenner | Modeling, Fashion, Lifestyle | 157.6M | 3.58% | 27.20% | 37% |
3 | Blake Lively @blakelively | Film | 28.3M | 7.55% | 27% | 37% |
4 | Justin Bieber @justinbieber | Music | 168.7M | 0.37% | 26.90% | 37% |
5 | Rihanna @badgirlriri | Music, Beauty | 92.8M | 1.75% | 26.20% | 36% |
6 | Zayn Malik @zayn | Music | 39.8M | 6.56% | 26.10% | 35% |
7 | Kim Kardashian West @kimkardashian | Family, Fashion, Lifestyle | 212.3M | 1.32% | 25.60% | 34% |
8 | LeBron James @kingjames | Sport | 81.7M | 1.70% | 25.20% | 34% |
9 | Kourtney Kardashian @kourtneykardash | Lifestyle | 115M | 1.14% | 25.10% | 34% |
10 | Bad Bunny @badbunnypr | Music | 31.7M | 8.90% | 25% | 33% |
11 | Champagne Papi @champagnepapi | Music | 77.6M | 1.77% | 24.80% | 33% |
12 | Addison Rae @addisonraee | Beauty, Lifestyle | 37.1M | 7.28% | 24.50% | 32% |
13 | Gigi Hadid @gigihadid | Modeling, Lifestyle | 65M | 5.53% | 23.90% | 31% |
14 | Tom Holland @tomholland2013 | Film | 43M | 13.64% | 23.90% | 31% |
15 | Ursula Corbero @ursololita | Film, Modeling | 20.9M | 13.21% | 23.50% | 31% |
16 | Neymar Jr @neymarjr | Sport | 148.1M | 1.19% | 23.40% | 31% |
17 | Kylian Mbappe @k.mbappe | Sport | 48.9M | 3.92% | 23.40% | 31% |
18 | Travis Scott @travisscott | Music | 38.4M | 6.97% | 23.30% | 30% |
19 | Zlatan Ibrahimovic @iamzlatanibrahimovic | Sport | 47M | 1.99% | 22.60% | 29% |
20 | Paulo Dybala @paulodybala | Sport | 41.3M | 3.36% | 22.50% | 29% |
21 | Cardi B @iamcardib | Music | 86.8M | 1.95% | 21.60% | 28% |
22 | Madelaine Petsch @madelame | Film | 23.8M | 11.27% | 21.40% | 27% |
23 | Beyonce @beyonce | Music, Fashion | 170.5M | 1.50% | 21.30% | 27% |
24 | Conor McGregor @thenotoriousmma | Fitness | 39.6M | 2.50% | 21.20% | 27% |
25 | Ariana Grande @arianagrande | Music | 228.9M | 2.47% | 21% | 27% |
Fake accounts on Instagram can take various forms, including bots, spam accounts, impersonators, and accounts used for fraudulent activities such as scams or phishing attempts. Instagram continually works to identify and remove fake accounts through automated systems and user-reported mechanisms to maintain the integrity and safety of the platform.
Despite these efforts, the challenge of combating fake accounts persists, highlighting the ongoing importance of user vigilance and platform measures to address this issue.
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