Why Facebook Is Important For Business

If you want your business to succeed in this present era, anyone will tell you to pursue Social Media Marketing! And Facebook is the first to go-to option. From little children showcasing their culinary skills to big shot MNCs launching their products or a top Social media agency striving to leverage their clients’ business online, Facebook is the ultimate choice.

Here are some persuasive stats for you:

At present, there are over 80 million active small and medium businesses on Facebook.

1. Over 2 billion people can be reached through Facebook Ads.
2. India has the highest number of Facebook users in the world.
3. Facebook is the topmost used site by B2B and B2C businesses. 

With the highest conversion rate of 1.85% and about 85% out of all product orders being channelized through it, Facebook stands undisputed as the King of Marketing Platforms.

So with the right kind of Social Media Marketing services, you too can boost both your business as well as revenue! 

The top qualities that make Facebook the top choice for business marketing are:

Demographics: 

Age: If your target audience is the younger generation, you’ve won yourself a jackpot. Maximum Facebook users are aged from 18 years to 35 years. 

Income: 72% of Facebook users have an estimated annual income of about $75,000

Education: 74% of Facebook users have completed some or other form of higher education. 

In a nutshell,  Facebook can be your greatest investment if the audience that matters to your business is young, educated and at the same time high-spending. 

We are a reputed social media agency who realize the scope and relevance of Facebook marketing in this recent era of business digitalization. We provide the best social media optimization services which cater to the needs, expectations and industrial requirements across various business profiles. 

Cost-Effective:

Facebook Ads remain the most investment-friendly ads to date. While it is also a form of PPC ad - it is mainly considered a Social Ad. While Google Ads are thorough search engine oriented paid ads. At an average CPC of 1.72$ Facebook is the most cost-effective tool to generate brand awareness and drive high rate conversions. 

Extensive Interaction:

Once you’ve launched your range of products and services, it is important to know how well it has performed, where and what else can be improvised. Facebook provides a wonderful platform for your customers to directly contact and communicate with you in case of feedback and reviews. This is of vital importance as it provides you with an analysis of consumer expectations and buyer behaviour. Facebook pages open up a channel of direct communication between brands their partners and customers helping them maintain healthy business relationships. It also helps organisations to positions themselves in better and unique ways catering to the needs, hopes and welfare of the modern consumer. 

Go Viral!

As your company widens its audience base on Facebook, its easier to drive web traffic by encouraging Facebook users and their mutual contacts to like and share your page. This further leads to your Facebook business page appearing among the top organic search results. Because of your brand exposure, every time a Facebook user likes or shares your page and its contents, word spreads like wildfire across the network via notifications. This helps you acquire new customers, novel demographics, and more fans. Voila! Your brand is successfully viral now! 

The Complete Business Package 

When your focus is mainly on brand awareness and audience interaction, then Facebook is the best option for you. Why? You get to create your organisation page, upload various forms of content like posts, video, blogs, vlogs etc.  But above all e-commerce integration is the best thing that ever happened! It facilitates customers to place an order directly from your Facebook page. This guarantees an excellent customer experience by timely updates regarding shipping details on Facebook messenger. Moreover, it enhances the scope of client engagement and brand reputation.

Author: Sid William

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The opinions expressed in guest posts are those of the authors and do not necessarily reflect the views of this blog. Readers should verify information independently before taking action.